The Story
24 years of plant-based living behind every menu.
Ital Roots didn't start in a test kitchen — it started in two kitchens, over years of actually living this way.
Ital Roots is a Birmingham collaboration between Aaron from Higher Self Kitchen and Ital Alex — built on years of genuinely cooking, eating and experimenting with plant-based food. Not a trend they picked up. A way of eating they've lived, refined and shared, meal after meal, for over two decades combined. That experience is what goes into every main, every stew, every spice blend — food that happens to be 100% plant-based, without ever compromising on flavour.
